New Travel Trend: Discovering "Detour Destinations" in 2025
According to a recent report from Expedia, "detour destinations" are becoming increasingly popular among travelers this year. These lesser-known locales offer a refreshing alternative to the typical, crowded tourist hotspots.
Detour destinations, as described by Expedia.com, are unique places that can either complement your itinerary or serve as your primary travel goal. Many wanderers are drawn to these spots in search of authentic experiences and genuine connections with local cultures. This shift in preference is partly a response to the issues of overtourism, which has led to overcrowding, environmental concerns, and economic strain on local communities.
Interestingly, about 63% of travelers are now likely to opt for a detour destination on their next vacation.
Notable Detour Destinations in 2025
Reims, France
Located in northeastern France, Reims provides an escape from the bustling streets of Paris. The city is known for its significant role in the Champagne trade, featuring prestigious bubbly houses alongside its stunning medieval architecture. The Gothic Notre-Dame de Reims Cathedral, a historical site of royal coronations, continues to attract visitors from around the globe.
Gothic Notre-Dame de Reims Cathedral, July 4, 2025 (Credit: FRANCOIS NASCIMBENI / AFP)
Brescia, Italy
Nestled between Milan and Verona, Brescia is the second-largest city in Lombardy. Its remarkable art treasures, including the Pinacoteca Tosio-Martinengo, make it a cultural haven. The city is surrounded by breathtaking views of lakes and mountains, offering a serene atmosphere away from the tourist crowds.
Stunning view of Brescia (Credit: BlueRed/REDA/Universal Images Group)
Cozumel, Mexico
For those looking to explore beyond the usual tourist traps of Cancun and Playa del Carmen, Cozumel serves as a fantastic alternative. Known for its pristine beaches and vibrant coral reefs, this island can be your serene getaway filled with both local charm and tourist-friendly amenities.
Cozumel’s artisanal shopping market (Credit: Jeffrey Greenberg/Universal Images Group)
Santa Barbara, California
For travelers seeking a laid-back vibe, Santa Barbara offers a charming respite from the hustle of Los Angeles. Known for its car-free atmosphere and proximity to an array of wine tasting rooms, this coastal city is accessible by train, making it easy to explore.
Santa Barbara Harbor view (Credit: Visions of America/Universal Images Group)
Waikato, New Zealand
In the north of New Zealand, Waikato is characterized by picturesque gardens, diverse nightlife, and a rich culinary scene. The region also features unique natural wonders, captivating visitors looking for an adventure beyond the standard tourist experience.
Buddhist monks at Hot Water Beach (Credit: Keith Levit/Design Pics Editorial)
Girona, Spain
Differentiating itself from the larger cities of Barcelona and Madrid, Girona is a medieval gem that radiates Catalan culture. This quaint town, just an hour south of Barcelona, offers a relaxed ambiance, making it a perfect escape from city life.
Colorful Girona facades (Credit: Jc Milhet/Hans Lucas/AFP)
Fukuoka, Japan
As one of Japan’s key urban centers, Fukuoka has long been a cultural and historical gateway to Asia. Its strategic location has made it an important harbor city, and today it offers travelers a blend of history and modernity.
Fukuoka view (Credit: Shoko Takayasu/Bloomberg)
Additionally, alternative spots like Abu Dhabi in the UAE, Krabi in Thailand, and Canmore in Canada are becoming increasingly favored by travelers seeking unique experiences off the beaten path. Whether you’re looking for cultural immersion, natural beauty, or simply a tranquil escape, 2025 is the year to explore these detour destinations.