It feels like just yesterday when Chloe Kelly ignited excitement at Wembley Stadium, leading England to triumph in Euro 2022. Fast forward three years, and she’s once again creating an uproar across the nation.
Kelly’s remarkable four contributions at Euro 2025, each pivotal to England’s victory, will be celebrated in the annals of football history. This achievement is not just a win; it’s a testament to England’s indomitable spirit and pride. As Kelly famously remarked, “We’re English, you can’t ever write us off.”
What many considered a distant dream has now evolved into a significant legacy benefiting the women’s game in the UK. The promotional theme for this year’s tournament in Switzerland, aptly named ‘summit,’ pays homage to the majestic Alpine backdrop where the matches unfolded.
Chloe Kelly exemplifies England’s determined spirit at Euro 2025, changing the game after coming off the bench.
The term ‘summit’ embodies more than just the breathtaking Swiss scenery; it represents an unwavering commitment to rise above challenges. It signifies the nation’s ability to turn adversity into triumph.
Beyond simply winning, this England team has catalyzed a cultural movement, inspiring future generations of athletes, both girls and boys, to pursue their dreams.
In the wake of this monumental achievement—the first England squad to shine on international soil—*Sky Sports* examines the profound influence the double European champions have had and will continue to have on the evolution of women’s football.
‘Everyone watches the Lionesses’
There’s no denying the surge of interest in women’s football that followed England’s Euro 2022 victory. Fans of all ages are eager to be part of this phenomenon.
The squad’s ‘Everyone watches the Lionesses’ t-shirts are now a staple in Nike’s merchandise lineup. While Euro 2022 was a milestone for England, it also marked a watershed moment for British sports culture.
Attendance records were broken in Switzerland, significantly boosted by a passionate Three Lions fanbase. Manager Sarina Wiegman noted that it felt like a home tournament, as she had previously only clinched major victories while hosting (with the Netherlands in 2017 and England in 2022).
In total, 657,291 fans flocked to see matches in Geneva, Zurich, Bern, and Basel—far exceeding the previous tournament record of 574,875 from 2022.
Stadium utilization averaged an impressive 97%, with a remarkable 25% increase in group-stage attendance compared to three years prior. Almost all matches were sold out, and over one-third of tickets were bought by international aficionados. England had a significant presence alongside countries like Germany, France, and the Netherlands.
“The landscape continues to evolve, and we’re adapting alongside it,” stated captain Leah Williamson in a crowded press conference before the final. The excitement was palpable.
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“We don’t want to be a fleeting memory. Our role on this stage is vital because we know its power. We’re committed to elevating regard for women’s sports and women in general.”
Interest in the Women’s Super League has surged in light of England’s successes, with an upward trend likely to continue into the next season as fans flock to watch the stars from this historic squad.
Heightened Expectations
With greater success comes increased costs. UEFA’s projected budget soared from €57 million (£49.5 million) in 2022 to €113 million (£98 million) for this year’s tournament, reflecting an investment in staffing, stadium security, and logistics.
Prize money for participating nations has seen a staggering 156% uptick.
Investments to enhance TV coverage and commercial partner offerings have been central to funding strategies, with higher attendances resulting in increased matchday revenue. However, much work remains to achieve sustainability in the women’s game.
Despite projections indicating a €35 million (£30 million) loss from the tournament, a significant uptick from the €14 million (£12 million) deficit in 2022, UEFA’s resolve to support women’s football remains steadfast.
A New Era
Ask schoolchildren today if they aspire to be the next Chloe Kelly or Leah Williamson, and countless hands will undoubtedly shoot up—both girls and boys alike. This English team has become iconic.
FA CEO Mark Bullingham recently expressed to *Sky Sports*: “We have a solid plan to further develop women’s and girls’ football beyond what we’ve seen in recent years, and we believe this momentum will accelerate it even further.”
England’s Euro 2025 champions.
This squad has weathered challenges this summer, but the essence of “proper England,” a term the players coined, shone through. The Lionesses represent a winning legacy, sustained by their remarkable performances. Their success is a key driver for the women’s game.
Research highlights a 140% rise in participation levels following Euro 2022, with 2.3 million new players, including a 53% increase among women aged 16 and over. Enhanced opportunities in formal and casual settings will enrich future generations of players.
A Transformative Identity
Leah Williamson with the Women’s Euros trophy as England departed their team hotel in Zurich.
Past England teams have often been characterized by near misses, leaving an indelible mark. However, this current squad is defined by excellence and resilience. The players entered the final against Spain with unwavering confidence.
During the nail-biting 120 minutes, the pressure seemed to weigh heavier on the reigning champions than on England. Leah Williamson expressed her disbelief yet inevitability: “Total disbelief—but at the same time, I had faith it was our day.”
This is the hallmark of England Women—a team that continually rises to the occasion and possesses a clear identity as winners.