Your unique ability in business lies in understanding your own personality. Personally, I often refer back to the Enneagram as a tool to inspire my most effective content ideas.
Content creation becomes significantly simpler when you stop attempting to mold yourself to another’s approach and instead leverage your strengths. This is where your Enneagram type plays a vital role. Your personality contains the keys to how you best create, connect, and convey your message.
This comprehensive guide offers a wealth of content ideas specifically designed for your Enneagram type, enabling you to produce work that is genuine, congruent, and impactful.
Type 1: The Reformer
For the purpose-driven creator aiming for improvement.
You prioritize top-notch, intentional work that genuinely assists others. You provide clarity and organization where many feel chaotic. Your special talent lies in transforming complex, daunting subjects into structured, actionable content that audiences can rely on.
Content suggestions for you:
- A week dedicated to enhancing my creative processes (so others don’t have to)
- What areas are genuinely worth achieving perfection in business
- My method for streamlining my creative workflow in Notion
- A snapshot of my life as a creator who desires order while learning to let go
- Essential tools I use to streamline workflows without compromising quality
- Insights I have gained from adopting the mindset of “completed is better than flawless”
- An insider look at how I fine-tune my offerings to better serve my audience
Type 2: The Helper
For the service-oriented creator who wishes for everyone to thrive.
You are motivated by connection and have a genuine desire for your audience’s success. People turn to you knowing you will respond with empathy and thoughtfulness. Your content skill is in making individuals feel acknowledged, supported, and loved through every interaction.
Content suggestions for you:
- Three strategies to add more value for clients without burning out
- Ways I show up for my community even during low-energy periods
- Delighting my team/clients/followers with unexpected thoughtful gestures
- Creating a business that resembles true friendship rather than mere transactions
- My preferred methods for fostering lasting client relationships
- How I generate content that truly supports and uplifts my community
- Guidelines for setting boundaries as a helper while remaining heart-centered
Type 3: The Achiever
For the ambitious creator who transforms every moment into a branding opportunity.
You are results-driven, polished, and proficient in formulating messages that convert. People seek your guidance for leadership, strategy, and motivation to elevate their endeavors. Your superpower is crafting aspirational content that inspires and generates tangible outcomes.
Content suggestions for you:
- A day in the life of a creator who is constantly pursuing the next achievement
- My approach to developing content that establishes credibility and boosts conversions
- A guide for creative entrepreneurs on building a personal brand with purpose
- How I shifted from simply performing to creating with intent
- Maximizing efficiency: my content creation systems
- Strategies for repurposing content while maintaining momentum
- Aligning my personal ambitions with the growth of my business
Type 4: The Individualist
For the emotionally attuned creator with a distinct narrative.
You create from a rich emotional landscape and a unique viewpoint. Your audience is drawn to your authenticity, creativity, and your ability to capture everyday moments as stunning narratives. You specialize in emotionally resonant content that distinctly reflects who you are.
Content suggestions for you:
- Embracing your creative rhythms without feeling guilty
- Observations from your city that inspire you this week
- My cherished rituals for keeping my creativity anchored
- Accepting that not everyone will grasp your vision is perfectly fine
- The backstory of my favorite personal piece of content and why it holds significance
- Turning personal experiences into content that strikes a chord
- Staying true to my unique creative voice while handling comparisons
Type 5: The Investigator
For the inquisitive creator laying a solid foundation from within.
You value depth, research, and thoughtful creation. Your followers trust you for insights, analysis, and grounded viewpoints. Your strength lies in simplifying complex concepts into clear and valuable content.
Content suggestions for you:
- Minimalist marketing: achieving more with less effort
- Documenting the research phase of my passion project
- Analyzing what’s working in my content strategy this month
- Creating with intention versus consuming—what has changed for you
- Favorite research tools I use for content creation
- Analyzing trends while remaining focused on my niche
- An in-depth look at a current topic of obsession
NEXT UP: BLOGGING TIPS FOR YOUR ENNEAGRAM TYPE
Type 6: The Loyalist
For the dependable creator quietly constructing something significant.
You are consistent, thoughtful, and always equipped. People seek your reliable insights during tumultuous times. You excel at producing content that fosters trust, safety, and enduring relationships.
Content suggestions for you:
- Cultivating content when public visibility feels daunting
- How I prepare for a launch while managing self-doubt
- Building unwavering trust with your audience or clients
- Creating a “safe space” in your business for yourself and your community
- My approach to maintain consistency even when motivation wanes
- Creating community-focused content that feels nurturing
- My favorite organizational systems for maintaining steadiness
Type 7: The Enthusiast
For the adventurous creator brimming with ideas yet short on time.
You inject excitement, spontaneity, and fun into your creations. Your audience craves your dynamic perspective and your knack for making business enjoyable. Your creative strength lies in crafting energetic, engaging concepts that drive action (without putting anyone to sleep).
Content suggestions for you:
- Five spontaneous actions I took this past week (and their outcomes)
- How I adapted my business to align with my energy levels
- Finding acceptance with incomplete projects and prioritizing what truly matters
- Living a creative lifestyle even during serious business times
- My favorite stress-free methods for testing out new content ideas
- Balancing rigidity and spontaneity in my content development
- A collection of quirky ways I keep my creativity flowing
Type 8: The Challenger
For the assertive creator who builds empires while safeguarding their peace.
You are fearless, straightforward, and unafraid to defy conventional wisdom. People respect your authority and seek your candid, no-nonsense guidance. You excel at producing forthright content that kindles meaningful discussions.
Content suggestions for you:
- Establishing boundaries with compassion (without guilt)
- Transforming strong beliefs into impactful storytelling
- Championing yourself as a creative entrepreneur
- Your guidelines for establishing authority while remaining authentic
- Navigating controversial topics with confidence and respect
- Sharing my essential business principles and their importance
- Lessons learned from firmly upholding my values, even when unpopular
Type 9: The Peacemaker
For the balanced creator who seeks harmony both within and around.
You provide serene, thoughtful energy in an overstimulated digital landscape. Your audience appreciates your relatable, tranquil approach to life and business. Your talent lies in crafting peaceful, grounding content that encourages others to pause and reflect.
Content suggestions for you:
- What slow business looks like in a fast-paced world
- Balancing ambition with your desire for inner tranquility
- My top “gentle productivity” habits
- How I streamlined my weekly tasks to maintain authenticity
- My approach to generating content that feels soothing rather than chaotic
- Methods I utilize for maintaining focus without succumbing to hustle culture
- Simple ways I reconnect with my core purpose
Ready to Create Content That Feels Like You?
If you’re ready to stop trying to conform to others’ paths and seek a strategy that resonates with your true self, this is your cue.
I assist creatives like you in developing marketing strategies that reflect your essence—thoughtful, sustainable, and tailored to your strengths.
→ Interested in a content plan designed to align with your unique energy? I have a few mentorship openings where we can make content continuity your new standard.